How We Work

Generations is an advisory practice - not a consulting firm.

I work alongside owners, boards and leadership teams to bring independent thinking, sound judgement and calm challenge at moments that matter.

My work often includes serving on Advisory Boards, alongside strategy days and ongoing advisory support, while decisions remain with owners and boards.

“Working with Richard has had a hugely positive, transformative effect on my business and wellbeing. Their insightful advice provides the cut-through required when you are often too busy to look yourself. Richard’s experience in all aspects of business has been invaluable. ” Owner (Currently in a DD process).



What that means in practice

  • I don’t replace your management team
  • I don’t override boards or owners
  • I don’t make decisions for you.

Instead, I help create the conditions for better decisions - with clarity, alignment and confidence.


Typical ways I'm engaged

    • Strategic advisory and sounding board roles
    • Advisory board membership
    • Board & leadership strategy days
    • Succession and exit-readiness work.



    “Richard’s experience brought so much structure to our projects and truly elevated our business proposition. We have got so much value out of working alongside Richard and are very lucky to have had them in our corner.” Owners, serial entrepreneurs.

    Track Record 


    Over the past 24 years, I’ve been fortunate to work with clients across sectors including:

    Automotive & Marine - The Giltrap Group, Orams Marine
    Design & Construction - Trinity Interior Design, Built, PCR Concrete
    Professional Services - The Advisory Group, Gallaghers Insurance
    Health & Wellness - Southern Cross Healthcare, Palm Clinic, Zoom Pharmacy
    Food & Beverage - Moa Brewing, Mondays Wholefoods, Wild Appetite
    Technology & Innovation - Fenix UAS, Stellar Consulting, Spark JV
    Travel & Luxury - AMPED Ski Adventures, Luxury Trail Company, HelloWorld

    …and many more across retail, media, social enterprise and NZ Inc.

      Extended Track Record

      Automobile & Marine:
      The Giltrap Group, Enterprise Motor Group, Orams Marine

      Building, Construction, Interiors: Built, Trinity Interior DesignPCR Concrete, Glass Systems, ClearShield Glass, Clearsite Demolition

      Career & Education:
      LearnAbout NZ/Tots2Teens, Career Development Company, Sunshine Books International, Coactive Education/Tell Your Stories

      Energy: Lightforce Solar/Smarter Energy

      Food & Bev: Moa Brewing Company, Scott Seafood, Mondays Wholefoods, Wild Appetite, Cheese on Toast, Naked Organics (sold to Lisa's)

      Health, Medical, Wellness, Beauty & Pharmaceutical: Southern Cross Healthcare, Auckland Physio, Palm Clinic, EastMed Pharmacy, The Hand Therapy Group, ZOOM Pharmacy, Evolu skincare

      Health & Safety: Checkmate NZ, CovidCleanInspect


      Marketing & Promotion: SignFX Signage, FRANK Stationery, Zest

      Media, Art & Entertainment: Not The Ordinary, Studio Carolina Izzo, Vanguard 86 Digital Marketing, PForm.NZ, BGT, Hungerball, Many Talents Media, Global media company, Media Specialists, Singapore Media [start-up], Classic Melbourne, Republic Films

      Merchandising, eCommerce & Retail : New Zealand Mint, Rapid Dry Towels, Leading Solutions, Lounge Around, McLean & Co, The Fairy Light Shop, Retail Holdings Mission BayThe Promenade

      Non-Profit + Social Enterprise: FRANK Stationery, Career Development Company, Recycling start-up, Urban Entrepreneur, Hospices of Auckland, North Shore Hospice, Eastern Bays Hospice, RSA, Marist School, Rotary Clubs of Auckland (100 years)

      NZ Inc: Kea New Zealand, theFacts.NZ, KPI.NZ


      Professional Services, Legal, Accounting, Financial & Insurance : The Advisory Group, Gallaghers Insurance, Legacy Group, Robyn Young HR/Recruitment, MyMoney, Horrocks Hampton Law, The Icehouse, Miller Recruitment, Wedding She Wrote, iServe, Positive Growth, Think Research

      Property Experts (Commercial): Boutique Body Corporates, Strategic Spaces

      PropertyMaintenance/Service: Chemwash, Handy Rentals, ICE Security, Textile Cleaning Services

      Technology: Fenix UAS Drone Training & OpsStellar Consulting, RCG (Spark/One/2Degrees JV)

      Trades, Suppliers & Logistics: Alpha Drains, DC Power, Sterling Clutch & Brake

      Travel & Tourism: Kiwi MotorhomesHelloWorld, YOU Travel, AMPED Ski Adventures, Luxury Trail Company, Auckland Car Rental, HopOnHopOff

      50+ Demographic & Community: GrownUps, GrownUps/Cigna

      FAQS

      What is the investment?

      $995 + GST per month for independent advisory & sounding board. This covers scheduled sessions, prep, follow-up, and ongoing availability for ad hoc needs. Project or intensive support is priced separately.

      How long is the commitment?

      Minimum six months. We review at that point and extend if there’s value.

      What guarantees do you offer?

      No silver bullets. The guarantee is that you’ll think differently about your business and life — with clarity, action, and a trusted co-pilot® by your side.

      How many clients do you work with?

      A maximum of 20 1:1 advisory clients at any time, plus team or board projects.

      Where do you work?

      I primarily work with leaders across New Zealand, though I’ve supported clients in Australia and beyond. Location isn’t a barrier.

      How do I pay?

      Straightforward invoicing, 7-day terms. Subscriptions available if that’s easier.